What was reported
Coverage of this story continues to develop across the region, and the account below restates what was reported by the original publication without adding anything that was not already there.
Facebook X Reddit Flipboard Email 0 us "We are Effect," the fan behind a currently signature Change.org petition to secure the series' has rented out billboard space in York's Times Square to the effort. The shared a video the billboard in the wild on X, Everything App." Every at 35 minutes the hour, the screen at 1560 shows a 15-second motion message. Over a planetary reminiscent Effect 1's screen, we get a N7 red stripe the message "Keelah si'yah, in the series' go-to "Korataki" font. today is when too learned that Effect a commercially-available font called "Korataki" its logo in-game kinda want to write my drafts in it 🚨 WE'RE IN TIMES SQUARE! with @kalaelizabeth, we've to get a #SaveMassEffect billboard up in Times Square, day today! 📍 1560 above the Pelé store Square) ⏰ 15 every at :35 HOLD THE LINE! 26, 2026 "Keelah si'yah" is a from the Quarian language in the Continuing today's theme about a series I've like, 1,000 hours over 20 years, learned that this language is called The means "by the homeworld to find one day," to be confused with "keelah se'lai" "by the homeworld to see one day." was familiar with the latter from the When we checked in on #SaveMassEffect it was still at 180,000 signatures, pretty impressive momentum The petition's demands are fairly A commitment any kind EA to continue the series in videogame (not just the Amazon series still in development), either internally to another party. know my solution would be spinning BioWare, either as an (potentially government-supported) concern, it to a corporate owner. The studio's trailer reported vision the Effect Universe struck me as bold (600 years in the but still tracking choices from the trilogy) yet intriguingly (a galactic spy It reminds me Joplin, the heist pitch Dragon Age that was in favor Anthem. Out curiosity, up the cost a Times Square billboard activation like Plug Talk Media its single day, 15-second share as $1,200-$3,500 as a frame reference. A change, to be sure, but pretty doable multiple ways. 2026 games: the gamesBest PC games: Our favoritesFree PC games: Freebie festBest games: Finest gunplayBest RPGs: adventuresBest co-op games: Better The gaming news, reviews deals Keep up to date with the important stories the best as picked the PC Gamer team. Ted Litchfield Associate Ted has been thinking about PC games anyone who would listen with thoughts on them ever he booted up sister's Neverwinter Nights on the family He is obsessed with things CRPG but has also covered esports, rare game collecting. When writing about games, you find Ted lifting weights on back You Ted on Bluesky. You must confirm public display name commenting Please logout login again, you will be to enter display name.
Readers following the wider topic will recognise several familiar threads here, and further updates are expected as more becomes known. Nothing above should be read as speculation beyond what the reporting itself supports.