What was reported
Coverage of this story continues to develop across the region, and the account below restates what was reported by the original publication without adding anything that was not already there.
Analytics company Sensor studied how mobile ad displays are across platforms in US. This is in State of Advertising report, which focuses promotion from October to September 2026. to Sensor Tower, Gossip Harbor largest advertiser among studied mobile in USA, with 51% of ad displays occurring AppLovin. For popular projects, distribution is Pokémon GO — of displays are AdMob; MONOPOLY GO! — of displays are AdMob; Kingshot — 62% of displays are YouTube, and Instagram; Whiteout — 51% of displays are same three platforms; Shadow Legends — 42% of displays are YouTube, and Sensor notes that casual prefer to place ads apps. Regarding mid-core (such as strategy their creators, conversely, use video ads social to gain traffic. Analysts observed a substantial in number of ad creatives. In first of 2025, largest mobile advertisers in USA an average of 135 creatives per month, in first of 2026, this number rose to 465, a increase. Moreover, 70–75% of creatives are video Sensor attributes increase, in part, to of AI tools, which simplify and cost of producing advertising materials.
Readers following the wider topic will recognise several familiar threads here, and further updates are expected as more becomes known. Nothing above should be read as speculation beyond what the reporting itself supports.